I've never been a big fan of Bjork's music, simply because I don't really know how to respond to it. I never know if she's playing with the pop form, going beyond it, or not even bothering with it at all (which isn't necessarily a bad thing, but it certainly makes listening to her music a little harder). But I am a fan however of Michel Gondry's videos, and this one is no different. Gondry's signature of building simple strokes into a cacophony of effects suit the song's industrial sound well, and adds a touch of irony and a layer of complexity into Bjork's relationship with pop music ("declare independence," she says to an audience whose head is connected to her megaphone).
Wednesday, January 2, 2008
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